Strawberry Snug is a 100% natural, New Zealand-made mulch specially crafted for strawberry growers. Made from soft lambs wool with a sprinkle of sheep manure, it tucks snugly around your strawberry plants to protect roots, retain moisture, and keep your berries clean and happy from first flower through to final harvest. Whether you're growing in pots on the patio or tending an established strawberry patch, Strawberry Snug works quietly in the background — the way nature intended.

What it does

Lambswool fibres regulate soil temperature around strawberry roots through both the hot summer months and the cooler shoulder seasons, keeping conditions consistent so your plants can focus their energy on fruiting. As the wool slowly breaks down, it releases nitrogen and organic matter back into the soil — acting as a gentle, slow-release fertiliser that feeds your plants from below. The addition of sheep manure gives your soil an extra boost of natural goodness right where it's needed most.

Wool fibres also hold up to three times their weight in water, reducing how often you need to water and helping your plants stay hydrated through dry spells. And because Strawberry Snug sits beneath your fruit as it forms, it keeps berries lifted off the soil — meaning cleaner fruit, less rot, and more of the harvest actually making it to your plate.

What you can use it on

Perfect for pots and planters, hanging baskets, window boxes, and established strawberry patches in garden beds or raised rows. Works beautifully alongside any strawberry variety grown in the New Zealand climate, year-round.

How to apply

Lay Strawberry Snug loosely around the base of your strawberry plants, shaping it to fit your space — whether that's a single pot or a whole garden patch. Leave a small gap around the crown of each plant to allow airflow. Water in after applying to help the fibres settle and begin working.

Frequently asked questions

How much does the 1kg bag cover? Approximately 1 square metre at a 3–5cm depth — ideal for pots, containers, or a small garden bed.

Is Strawberry Snug safe for edible plants? Yes — 100% natural and chemical-free. Safe for strawberries and all edible crops.

Will it keep my strawberries clean when fruiting? Yes — the wool sits beneath developing fruit, reducing contact with dirt and moisture that can cause rot or spoiling.

Does it work in pots and containers? Absolutely — it's loose and flexible, so it shapes to fit any size pot, planter, or garden bed.

How long does it last? As it breaks down over time, it feeds your soil — so nothing goes to waste. Reapply each growing season for best results.

Is this made in New Zealand? Yes — sourced and made in Aotearoa New Zealand from local lambswool and sheep manure.

Can I use it year-round? Yes — the temperature-regulating properties of wool make it effective through both warm and cool seasons in the New Zealand climate.